Gorilla Marketing – live from technomadic

Day 3 of Nomadic Marketing at the UCT GSB

Listening to Allan Kent from Saatchi and Saatchi give a talk on youth and mobile in the modern internet. Used this vid to illustrate the way that the line between producer/consumer and critic is blurring and how brands are no longer in control of their brands.

The original Cadbury’s ad

What happened when  the net got hold of it…

More to follow later