Follow that band! The Radiohead model goes local

A quick look at how Radiohead’s free music business model is being applied by local band Jet Black and the Multi Colours

Gorilla Marketing – live from technomadic

Day 3 of Nomadic Marketing at the UCT GSB
Listening to Allan Kent from Saatchi and Saatchi give a talk on youth and mobile in the modern internet. Used this vid to illustrate the way that the line between producer/consumer and critic is blurring and how brands are no longer in control of their brands.
The original [...]

Slip into a nice warm network

A brief and underwhelming snippet of what was covered at day 1 of Nomadic Marketing at the UCT Graduate School of Business. More in depth coverage to come