Day 3 of Nomadic Marketing at the UCT GSB
Listening to Allan Kent from Saatchi and Saatchi give a talk on youth and mobile in the modern internet. Used this vid to illustrate the way that the line between producer/consumer and critic is blurring and how brands are no longer in control of their brands.
The original [...]
Filed under: Nomadic Marketing | Tagged: allan kent, producer/consumer/critic, saatchi, Social Media, video, youth market | 1 Comment »
